In 2014 Absolut Vodka launched Absolut Nights, a series of 4 events in 4 major hubs of nightlife across the globe. It was through these events that Absolut transformed nightlife, from the skyline in New York City, the dance floor in Johannesburg, the environment in Berlin and finally the guests in Sao Paolo. In 2015 Absolut has taken the inspiration of Nights and distilled it down to our very own nightlife bottle, designed, just like our events to transform the bottle serve and put a little Spark in your Night.
The Absolut Night Bottle contains the same Swedish vodka as a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut is made in the same distillery, with wheat from the same fields, and water from our own deep well.
In 1980 Absolut Vodka was a pioneer in nightlife. From the minute it made its way onto the shores of New York City and London, the brand become synonymous with the coolest clubs and the most popular party animals. From Studio 54 in midtown Manhattan to the Atlantic in London’s west end Absolut brought the party. Absolut continues this tradition with Absolut Nights, bringing creative nightlife to people all over the globe.