All great memories start with great experiences

For over 30 years, Absolut has re-imagined nightlife, creating unique experiences that push the boundaries of what to expect from a night out. Injecting creativity in everything we do, Absolut has turned partying into an art form.

This month, we celebrate these experiences by looking into the past with the history of the brand, as well as look to the future with Apocalypse Postponed installation at Art Basel Hong Kong.