Recognize The MomentTips & ToolsText The MomentVideo LibraryLinks
Moderation is key Enjoy ResponsiblyFeeling the effectAlcohol-free drinks
Moderation is key

Striking a balance between enjoying a cocktail and consuming too much can be tricky. It's a good idea to remember that moderation is key - and that drinking too much is a bad idea.

But how much is considered too much?

Moderate drinking standards vary by country and are, in some parts of the world, considered to be dependent on gender. Select your country from the menu below to find out what the experts consider to be a moderate drinking level where you live. Please remember that these are the maximum levels, and that individual (e.g. weight, health, metabolism) and situational factors may call for even more moderation and caution than the amounts stated here - learn to Recognize the Moment, and act accordingly.* Click here to learn more about the effects of alcohol.

Submit

Men

No more than four standard drinks (i.e., 40 g of pure alcohol) a day, on average; never more than six standard drinks (i.e., 60 g of pure alcohol) in one day.

100%, 40% (80 proof)
40 g 4 oz (US)
4.4 oz (UK)
12.6 cl
119.6 g

Women

No more than two standard drinks (i.e., 20 g of pure alcohol) a day, on average; never more than four standard drinks (i.e., 40 g of pure alcohol) in one day.

100%, 40% (80 proof)
20 g
2 oz (US)
2.2 oz (UK)
6.3 cl
59.8 g

Keep in mind...

It is advised that men and women have at least one or two alcohol-free days per week.

Guidelines are currently under review by the NHMRC in collaboration with the Australian Government Department of Health and Ageing.

Source: International Center for Alcohol Policies, Drinking Guidelines, www.icap.org (National Health and Medical Research Council and Australian Government Department of Health and Ageing)

*The facts and statements on this Website are derived from independent third party sources (as indicated). The Recognize the Moment program provides tools for consumers wishing to remain in command of their drinking habits. ABSOLUT does not advocate any abuse of alcoholic beverages in any form whatsoever, calls for moderation and caution, and strongly discourages drunk driving, underage drinking, drinking during pregnancy and excessive consumption. If you have a drinking problem, seek professional help.