Nightscapes by Absolut: Style with Studio XO

Absolut collaborates with cutting edge artists to inject creativity into nightlife. In Berlin, we teamed up with Studio XO to create couture laser beaming outfits. Cue shiny happy people…

What do you get when you mix high fashion with high tech in the Berlin jungle? A wild night out and one clever catwalk, that’s what. 

Nightlife met nature when we teamed up with London-based fashion & technology company, Studio XO whose laser outfits lit up the room in more ways than one. 

Elvis once said that rhythm is something you either have or don’t have, but on this occasion, everyone had it. Made with fabrics embedded with lasers and mirrors, partygoers’ outfits were wirelessly controlled from a central server so that they could all be choreographed and synchronized.

This wearable technology made our guests an integral part of the artistic experience inside the club environment in Berlin, and upped the game for what should be expected from a night out. Check it out for yourself…