Absolut is on a mission to reinvent the nature of nightlife. By collaborating with cutting edge artists, Absolut is pushing the boundaries for what to expect from a night out.
This fall we hosted four experiences in New York, Johannesburg, Berlin and Sao Paulo, each one transforming a different aspect of the party — from the disco-ball to the dance floor. Now we are bringing the transformation to you.
Absolut is taking our mission to cities around the world, injecting creativity into nightlife and reimagining the possibilities of the night.
We use the night as our creative canvas.
We call it ‘Absolut Nights’.
Nights by Absolut: Berlin
As a mecca for electronic music and late-late dance parties, it was obvious that Berlin would be one of the stops on the Nights by Absolut launch tour.
Revisiting #AbsolutNights in Red Hook, NY
Here's a toast from us to you. Thank you for a special night New York. Next Stops: Johannesburg, Berlin & Sao Paolo
Working with STUDIO XO
Absolut teams up with Studio XO, a London-based fashion & technology company whose aim is to envision future ways of living with their wearable art.
Party Like a DJ
While a single gig does not generally sum up an entire experience, location is important. We spoke to jet setting DJs Jillionaire and Makj, on their favorite spots to party both on the road and close to home.
Follow @Absolutvodka on instagram
See the world of images through the eyes of Absolut. Take a look through our Instagram feed to see what's inspiring us lately.