…and New York Fashion Week Begins
Among the skyscrapers of New York City, the Fall/Winter 2014 fashion week is underway. While businessmen are wearing the same suits they would any other week, doctors still wearing scrubs to the hospital, and police in blue, some parts of the city are spending a little extra time getting ready for a week when every sidewalk becomes a runway.
Journalists and editors are all sitting at fashionable hotel lobbies, tapping out reviews as stacks of invites overflow from their attaché cases. Party kids are texting everyone they know trying to score coveted +1s to the biggest after-parties at the most exclusive venues. Club managers getting ready for nights when the most beautiful crowds will fill their banquets. And models are running from casting to casting with their book in hand.
Among the hustle, the fashion designers themselves are conspicuously absent, hidden away in their studios preparing for their big debuts – only to emerge with a bow at their show, and then again at their party with a drink in hand for one last sleepless night before they can finally rest.
The fun has just begun. It’s going to be a long week with days filled with beautiful clothes and unforgettable nights, and Absolut will be in the center of the action.