Nightlife, but not as you know it
Absolut injects a heavy dose of creativity into the party scene with Absolut Nights
Creativity is at the core of all that Absolut does, so what better way to jazz up a night out than with a few brushstrokes of artistic expression?
Enter: Absolut Nights, a global series of unique events where the night itself as used as a creative canvas. Over a four-week period, we collaborated with boundary-pushing artists to transform one element of the night for each event. Namely: Light, Dance floor, Style and Persona. The result? Four awesome, out-of-the-box nights that even the most weathered of party animals would be surprised (and amazed) at.
We took the disco ball to a whole new level with design studio, Vita Motus; unveiled the world’s first popup interactive pyrotechnic dance floor with fire artist, Charlie Gadeken (super hot stuff); combined high fashion and high tech in the jungle with Studio XO – think outfits made of wirelessly controlled lasers and mirrors; and finally, created an immersive experience with author Marianne Krawycyzk by creating unique personas for each guest to play out throughout the evening.
All the experiences were filmed by Grammy-winning director, Melina Matsoukas, inviting viewers inside the incredible world of Absolut Nights, showcasing how artists transformed the night in ways no one has ever have imagined before.
In short, we’ve raised the bar of what you should expect from your BNO. Because incense sticks, fishbowls and other uninspiring club paraphernalia are so old hat, dears.
In the video above, not only will you get a tantalizing taste of what went on, but you’ll also be able to hear never-heard-before music from Empire of the Sun’s upcoming album – remixed exclusively for Absolut. Your ears can thank us later.
‘Our music stems from our need to express our imagination, creativity and artistic vision,’ say Luke Steele and Nick Littlemore of Empire of the Sun. ‘We aim to make music that transcends and takes you to another dimension, creating an experience beyond the earth and out of the ordinary that sticks with you long after the night is over, much like Absolut Nights.’
To see how Absolut has reimagined nightlife around the world, and to find out when Absolut Nights will come to a city near you, visit Absolut.com/nights and follow along on Instagram, Facebook or Twitter.