A summer full of #AbsolutNights
A look back at summer 2016.
We’ve been at the heart of nightlife this summer, bringing unexpected experiences to people all over the globe. We’ve created the amazing environments, but it’s you that have made them #AbsolutNights to remember. So let’s take a quick look back at some of those unforgettable highlights.
In the scorching sands of Dubai, #AbsolutNights thrived with our Be The Art campaign, which brought music, art and millennials closer than ever before. We called on creatives on Instagram using the #Absolutists hashtag, inspiring them to submit artwork. Our top ten winning art pieces were then printed onto outfits LIVE at some of Dubai’s most amazing music festivals
We saw several other fantastic parties, including the Baile Do Zeh Pretim event held in an abandoned factory in the heart of Brazil. While the Olympics dominated, this particular #AbsolutNight in São Paulo took inspiration directly from the flashing disco groove of the disco ball.
Just across the border in colorful Peru, we also hosted one of our biggest Pride events ever: the #Loud&Proud party was incredible, with famous LGBT producer Matadero at the forefront of the event.
Clocking up some more air miles we made our way to Spain, where we helped the crowds party all night long with Absolut Mix – our brand new limited edition bottle.
In Armenia the Absolut-hosted White Party 2016 took the club by storm, with 1500 guests invited to a party that revelled in an all-white decor.
It’s been a summer of #AbsolutNights to remember, that’s for sure. But now we’re already excited what Summer 2017 will bring...