What’s it take to be a trendsetter?

Marcelo Burlon – the mind behind the internationally cool fashion line County of Milan – doesn’t label himself by any of his interests. Since starting working in trendy clubs at the age of only 16, he’s been the gate keeper to Milan’s nightlife, a fashion designer, a DJ, a photographer, a blogger, among other things.

Each of these interests have allowed Burlon to keep an eye on trendy people in his city, where he can see inspiration for his next idea. As he watches the world around him, he is not studying what the trends are, but instead, he’s watching the influences that people put into art, music and fashion. He then uses these elements to create something completely different - shaping a world of influences into the newest cool.