In 2008, Gilbert Baker, the creator of the rainbow pride flag collaborated with Absolut to create the limited edition Colors bottle. The collaboration was an extension of Absolut already close relationship with the LBGT community, which began as the brand was one of the only large companies in the 80s that would advertise in the pages of LGBT-targeted magazines.
Over the years, Absolut has been always been entwined with the LGBT community, supporting the rights movement through its iconic advertisements, through limited editions including Colors and No Labels, and even sponsoring a TV show featuring the drag star Rupaul.
When Absolut first began working with the LGBT community, it was far less accepted than it is now. The right movement and general acceptance has come along way in the past 30 years, however, it still has a long way to go. As a continuation of its support for the LGBT community, Absolut has rereleased the Absolut Colors limited edition.
Available only in United States, this limited edition allows anyone to show their pride.