To achieve this, fans from around the world have been invited to participate in the Next Frame project, where users will have the chance to collaborate with Grampá by submitting ideas, which will be incorporated into his latest story - as it is written. While Grampá will set the stage, users will have opportunities to give him suggestions on how the story should progress, and what the characters should do next, allowing them to step inside and become part of Grampá’s world of ideas.
While the global collaboration is one exciting part of the project, Next Frame also provides Grampá an opportunity to bring his dream to another level by turning the story into his first completely original animated film. Not only will Grampá be sharing his dream with others, but he will be adding whole new dimensions to his world of ideas. The final film will then be premiered in Berlin at MADE, a creative space by Absolut.
One of the most amazing things about the writing process is the ability to create something that may not exist in the physical world, but is completely real to the creator.
Through the Next Frame project, Absolut and Rafael Grampá are offering participants from around the world to join in on this amazing process of creation, making the story a reality for all those involved.
There is no way to know how it will turn out. It all depends on how participants will direct the characters. The only way to find out is to sign on to Facebook.com/Absolut, and either follow the action, or bring your own ideas to life by helping Grampá choose the Next Frame.